Cell Phone Banking: Revisiting Predictors of Adoption in South Africa

South African cell phone users are increasingly turning their cell phones into platform for financial transactions. The penetration of cell phone banking has reportedly more than doubled in the past few years. This study provides an update to an earlier study conducted by Brown, Cajee, Davies and Stroebel (2003) on the predictors of cell phone banking adoption in South Africa. A cross-sectional survey was conducted among cell phone banking users that consisted of students, and workers from various fields of employment. A total of 220 responses were gathered from the sampled population of cell phone banking customers. The data were analysed through partial least squares with structural equation modeling, as well as regression splines. This article identifies the most important predictors influencing cell phone banking adoption in South Africa. The results show that utility expectancy and user satisfaction play a key determinant role in the adoption behaviour of users in South Africa.